By Kara Palmeri, Creative Director & Owner
I can't begin to tell you how excited we are to launch our 2023 Vitality Mazu Swim Collection (coming super soon - make sure you're a VIP to hear the official launch announcement). So much of this line was a collaboration that not only involved my tireless design team but also YOU! We asked for your feedback on prints, silhouettes and generally what you felt the swimwear market was missing. Well we listened (as we always do!) and believe that we've created our best collection yet!
Some of my favorite prints (although it's truly hard to pick just a few) include French Paisley in our 3 color ways. We once again joined artistic forces with one of our favorite French artists and manipulated this Paisley artwork to true Mazu perfection: bold colors - large scale - intricate paisley details that we know our Mazu ladies will love!
We received overwhelming and amazing feedback on Mazu fan favorite Iridescent Blooms! I promise you this print simply had to be part of our line because of your insights and accolades! It brings us all such satisfaction that our customers take the time to email and/or call us - and we can say "You voted for it...... loved it..... and now here it is!"
I know another "must have" will be Sea Breeze Paisley. It embodies the perfect swimsuit and/or cover up print worn on that blissful, sunny summer day - turqs, mints, blues, purples - a match made in heaven to sun kissed skin!
One of my absolute stand outs is Paisley Swim Blue (you'll see me in this one first!) This is our first foray pairing a beautiful bold yellow ground with rich blues. I can't wait to hit the beach in this Grecian Skater!
I would be remiss not to mention Spring Peony (right) and Tropical Flora (left) - also both receiving top votes from all of you! Spring Peony dons a black ground with beautiful large scale Peonies seemingly popping off the suit. Tropical Flora sports colorful leafy tropics that are right on the 2023 swimsuit trend!
And now for a few spotlights on our new silhouettes...
We received countless emails and requests about creating a version of the Grecian Skater that was both a tankini and one piece. We knew we had our work cut out for us, but we love nothing more than a good challenge! We labored over precise measurements, important interior bodice design manipulations, additional fabrication to allow for its convertibility - and so many other details to bring this 2-in-1 suit to fruition. We're so excited to bring this Mazu exclusive suit to you - please know you do have to purchase your best bottom separately, but something I know worth doing for a suit of this quality, design and caliber! And also know our ORIGINAL CLASSIC GRECIAN SKATER is of course still available too!
We added all new styles to our successful blouson silhouette! Check out our wide band blouson (left) that flattens the tummy while still giving you that blouson comfort. We also added a High Neck Halter Blouson one piece (right) - a beautiful silhouette that gives you total confidence and coverage in a one piece!
Oooooolala - check out our all new sweetheart A-Line tankini! This gorgeous silhouette can be worn with or without straps and feels like a style you can throw on for a nite out as well!
And finally - 2 new incredible cover ups have made it to our collection. My amazing friend Robin handed me a cover up last summer she had said no longer personally suited her and wanted to pass on to me. Of course I had to ask why - and it seemed the fit was a bit off and she went on to explain how she loved it but it needed a few tweaks! Well, of course, I brought this right to my team and we got to work! I think our new T-Shirt Midi Cover Up Dress will be a home run and I'm hoping to Robin's and your satisfaction - stay tuned! (Robin you'll need to send us a snap!)
And check out our all new chiffon collared tunic pull over cover up. We designed this beautiful cover up with a high low length, 3/4 sleeves that can be rolled up and secured by buttons - an amazing light, ethereal fabrication that makes this a very high end cover up that you'll be sure to get endless compliments on!
I can't wait to share all of the Mazu Swim's 2023 Vitality Collection with you soon! As always - we're here for any comments, questions and/or feedback - we work so hard all year to bring you the best swim product out there - we hope you enjoy your Mazu Swim - and don't forget to send us photos of your #MazuOnYou!